The 7 P;s of Marketing

This ensures quality (i.e. website, delivery vehicles, shop windows)

There are three types of consumer goods: convenience goods, select or shopping goods and speciality goods.

Some businesses ensure their staff loves working for their company so as to keep them productive and become brand ambassadors for the company.

Complaints have to be dealt with in a certain manner to ensure customer satisfaction and continued loyalty.

The staff and employees (people) must be of good quality.

Indirect distribution involves third parties, like warehouses, wholesalers and retailers. Direct distribution gives companies more control over the whole process.

Businesses may CHOOSE to adjust their prices because:

Demand for the product has increased.
Production cost has decreased.

Refers to all the people that fall into the distribution process between the producer and the consumer.
They are the middlemen.

Businesses need to keep designing and developing new products to meet the requirements of the target market.